by Carol Frank | Dec 26, 2011 | Marketing
Last column summarized some of the most important BRANDING pearls of wisdom gleaned from Doug Gleason and my webcast on Grass Roots Marketing and Brand Building. Today’s column covers the basics of GRASS ROOTS MARKETING. Since the pet industry is full of small...
by Carol Frank | Dec 26, 2011 | Marketing
The value of a branded product is more important then ever in this crowded pet product space. Recently, I was privileged to moderate a webcast for APPA titled Grass Roots Brand Building with Doug Gleason. Doug is the founder of True Blue Pet products and a former...
by Carol Frank | Nov 23, 2011 | Business Advice
It’s a Slippery Business World! In business, even highly successful entrepreneurs make mistakes. Smart business owners are able to learn from their mistakes. Really smart business owners learn how to profit from the mistakes of others. You can learn from them too. The...
by Carol Frank | Oct 27, 2011 | Business Advice
As an investment banker specializing in the pet industry, I get a minimum of one contact a week from entrepreneurs (over ½ are female) seeking money to grow their business. It’s the good news and the bad news. It’s good news because it means there are lots of us out...
by Carol Frank | Oct 27, 2011 | Business Advice
SMART goals. “Taking my business to the next level.” Strategic Planning. “Working IN the business instead of ON the business.” You’ve heard these buzz words and phrases bantered about over the years. While they are important words that merit a lot of...
