Our highly disciplined process in combination with our unsurpassed pet industry expertise have resulted in a proven track record of delivering successful outcomes for our clients. Our deep experience and exclusive focus on the pet industry means a much larger rolodex of buyers and personal relationships with pet industry executives.

With Birdseye Advisory Group You Get:

  • Pet Industry Authorities
  • Licensed Investment Banker and Certified Mergers and Acquisitions Advisor (CM&AA)
  • Certified Exit Planner
  • A Veteran Owner of retail, distribution and manufacturing companies
  • Business Strategists who work well with top-level executives and everyone on their teams
  • Experts at applying knowledge from multiple industries to your business

The BirdsEye Performance Promise

BirdsEye Advisory Group delivers results with integrity.  If we believe we cannot achieve the results you desire, we won’t take you on as a client and won’t take a penny of your money.


Free 30-Minute Consultation

Contact us for a complementary, no-obligation consultation with Carol Frank.

Our Services

Customized M&A Solutions for the Pet Industry


M&A Advisement 


  • Assistance with selling or acquiring a pet business from strategic analysis and due diligence to customized marketing, negotiation and execution
  • Participated in over twenty pet industry M&A transactions
  • Transaction size sweet spot is $25-$75 million
  • Benefit from the unique perspective of someone who has founded and sold four pet companies
  • Has held Series 79 and 63 licenses


Exit Planning


  • Certified Exit Planning Advisor
  • Provide business, financial and personal assessments for pet businesses in conjunction with a business valuation in order to gauge readiness for business sale
  • Identify areas for improvement and provide Prioritized Action Plans
  • Collaborate with owners and their management teams as they implement value enhancement activities to increase the multiple they can receive when the company goes to market


Why Choose BirdsEye?


  • 50+ combined years in the pet industry
  • Provides clients unsurpassed insiders’ knowledge
  • Veteran owners of retail, distribution, manufacturing and consulting companies
  • Strong interpersonal skills have resulted in raving client reviews
  • MBA’s who understand both finance and the pet industry
  • Certified Mergers and Acquisitions Advisor (CM&AA) and Certified Exit Planning Advisor (CEPA)

Our Expertise

Pet Industry M&A Advisors

Carol Frank’s experience participating in the sale of four of her own pet companies combined with being a CPA/MBA gives her a one-of-a-kind perspective as a pet industry M&A expert.  Since becoming an M&A advisor in 2009, Carol has participated in dozens of pet industry M&A transactions. Please note that BAG does not engage in raising capital for startup or early stage companies.

Exit Planning Strategists

Are you considering the sale of your company within the next few years and want to ensure you will receive maximum value? BirdsEye Advisory Group  will work with you through our highly sophisticated exit planning process to ensure your business will be ready when the time comes.