Services
Our highly disciplined process in combination with our unsurpassed pet industry expertise have resulted in a proven track record of delivering successful outcomes for our clients. Our deep experience and exclusive focus on the pet industry means a much larger rolodex of buyers and personal relationships with pet industry executives.
With Birdseye Advisory Group You Get:
- Pet Industry Experts
- Licensed Investment Banker and Certified Mergers and Acquisitions Advisor (CM&AA)
- Certified Exit Planner
- A Veteran Owner of retail, distribution and manufacturing companies
- Business Strategists who work well with top-level executives and everyone on their teams
- Experts at applying knowledge from multiple industries to your business
The BirdsEye Performance Promise
BirdsEye Advisory Group delivers results with integrity. If we believe we cannot achieve the results you desire, we won’t take you on as a client and won’t take a penny of your money.
Free 30-Minute Consultation
Contact us for a complementary, no-obligation consultation with Carol Frank.
Advise
M&A Advisement
- Assistance with selling or acquiring a pet business from strategic analysis and due diligence to customized marketing, negotiation and execution
- Participated in over twenty pet industry M&A transactions
- Transaction Sweet Spot: $20–$75 million
- Benefit from the unique perspective of someone who has founded and sold four pet companies
- Has held Series 79 and 63 licenses
Plan
Exit Planning
- Certified Exit Planning Advisor
- Advising pet businesses of all sizes on exit strategies and value maximization.
- Provide business, financial and personal assessments for pet businesses in conjunction with a business valuation in order to gauge readiness for business sale
- Identify areas for improvement and provide Prioritized Action Plans
- Collaborate with owners and their management teams as they implement value enhancement activities to increase the multiple they can receive when the company goes to market
why
Why Choose BirdsEye?
- 50+ combined years in the pet industry
- Provides clients unsurpassed insiders’ knowledge
- Veteran owners of retail, distribution, manufacturing and consulting companies
- Strong interpersonal skills have resulted in raving client reviews
- MBA’s who understand both finance and the pet industry
- Certified Mergers and Acquisitions Advisor (CM&AA) and Certified Exit Planning Advisor (CEPA)
Our Expertise
Pet Industry M&A Advisors
Carol Frank’s experience participating in the sale of four of her own pet companies combined with being a CPA/MBA gives her a one-of-a-kind perspective as a pet industry M&A expert. Since becoming an M&A advisor in 2009, Carol has participated in dozens of pet industry M&A transactions. Please note that BAG does not engage in raising capital for startup or early stage companies.
Exit Planning Strategists
Are you considering the sale of your company within the next few years and want to ensure you will receive maximum value? BirdsEye Advisory Group will work with you through our highly sophisticated exit planning process to ensure your business will be ready when the time comes.
If You Plan to Sell Someday, Start Acting Like It Today: Exit Planning Is Just Smart Business Strategy
Most business owners overestimate what their company is worth. That’s not an opinion—it’s a data-backed reality. And if you’re planning to sell someday, that overconfidence can be expensive.
The good news? Exit planning doesn’t just help you prepare for a sale. It’s a smart strategy for building a stronger, more resilient business today.
Why Now Might Not Be the Right Time to Sell Your Pet Company
For the first time in my 16 years advising pet industry business owners on mergers and acquisitions, I stood in front of my 2025 Global Pet Expo audience and said something I never expected to:
A Seller Blind Spot
In our many years in M&A, we have learned (sometimes the hard way!) that clients who really understand how they will be “graded” during a sale process prior to undergoing one typically have better outcomes. Why? Because having that knowledge in...