Sell Side Advisory
BirdsEye guides our clients through every step of the sale process, from strategic analysis to due diligence to customized marketing to negotiation and execution.
Typical steps in a seller advisory or recapitalization engagement include:
Exploring Strategic Alternatives
We work with you to develop a deep understanding of your business, your goals and the range of alternatives you may wish to explore. We review current market conditions, expected valuations, and the issues and process associated with executing your transaction.
Pre-Launch
We conduct extensive company due diligence to understand your market position, opportunities, competitive climate, and micro industry trends. Then we work with you to prepare a comprehensive Confidential Information Memorandum (CIM) that presents your company in the best possible light. We know what matters to financial and strategic buyers, and the CIM will reflect that knowledge. We will tailor an appropriate process, and identify the most appropriate strategic and financial buyers.
Transaction Execution
Closing
We assist you in managing attorneys, accountants, and all other parties who are involved in the final stages of the transaction. By leveraging our experience in closing transactions, we keep both parties focused on achieving the optimal outcome.
With a combined 50+ years’ experience in the pet industry and 15+ specifically with pet industry-focused M&A, we are confident our unique skill sets will make BirdsEye the ideal investment banker for your pet company.
One of the most common questions we get asked by potential clients is:
How long will the sale process take and what exactly does it entail?
To illustrate, below is a sample timeline that includes details about each step along the way.
The average time to sell a company is approximately six months,
though that can vary depending on several factors — including how well-prepared the company is for sale, how it performs during the process, and the experience of the buyer.
One of the most common questions we get asked by potential clients is:
How long will the sale process take and what exactly does it entail?
To illustrate, below is a sample timeline that includes details about each step along the way.
The average time to sell a company is approximately six months,
though that can vary depending on several factors — including how well-prepared the company is for sale, how it performs during the process, and the experience of the buyer.
Recent Transactions
To illustrate the the type of relationships BirdsEye builds with both buyers and sellers:
After a recent transaction, the party on the OTHER SIDE OF THE TABLE sent Carol and Erin a gift certificate for a week at one of the most exclusive spa resorts in the U.S. That generous gesture is just one example of how much people like working with BirdsEye. BirdsEye does its best to make the process as fun and enjoyable for their clients as possible!










