Certified Exit Planning Advisor | 20 Years as an Operator | 12 Years as a Consultant in Pet Company Marketing & Operations

The partnership between Erin Fenstermaker and Carol Frank is one of BirdsEye Advisory Group’s greatest strengths. Their close personal friendship—spanning nearly 25 years—translates into seamless collaboration and a refreshing energy across every client engagement.

Erin and Carol first met in Dallas in 2001 and began working together professionally in 2004, when Erin served as Carol’s second-in-command at Avian Adventures. Since joining BirdsEye, Erin leads all exit planning engagements while co-managing most of the company’s M&A projects alongside Carol.

A Certified Exit Planning Advisor (CEPA), Erin brings a proven framework for assessing an owner’s personal, financial, and business readiness for an exit. With two decades as an operator herself, she is adept at identifying the operational and financial issues that can derail a transaction—and at resolving them before going to market. Her expertise includes exit planning, marketing material development, and due diligence leadership.

Erin’s operator background gives her a unique edge in marketing execution and transaction preparation. Having spent 20 years in sales, marketing, and operations across multiple growing companies, she understands business from the inside out—and speaks the same language as the entrepreneurs she advises. Erin also has hands-on knowledge of nearly every major business software platform BirdsEye clients use, allowing her to extract and present meaningful performance data with precision.

Erin personally writes, designs, and produces every Confidential Information Memorandum (CIM)—the 60-page marketing book used in BirdsEye’s sale processes. Her meticulous approach to content and design has earned consistent praise from buyers who often remark that BirdsEye’s CIMs are among the most visually compelling and thorough they’ve ever reviewed.

Before launching her pet-industry consulting practice in 2013, Erin built a reputation as the trusted “right hand” to multiple business owners—valued for her strategic thinking, attention to detail, and flawless execution. Today, she continues to channel that experience into helping pet industry companies strengthen performance, scale operations, and prepare for successful exits.

Erin holds dual bachelor’s degrees in Spanish and Sociology, and an MBA from Southern Methodist University with concentrations in Marketing and Small Business. She also earned a Dog Training Certification from Animal Behavior College in 2008, underscoring her lifelong passion for animals.

Outside of work, Erin lives in Dallas with her two cats, Pippi and Finn, and her bichon frise, Snowball—who frequently make cameo appearances on BirdsEye Zoom calls. She is active in the Dallas rescue community, volunteering and fostering dogs and cats in her home. A world traveler and avid tennis fan, Erin has worked with wildlife in Namibia, Brazil, and Uganda, and has attended all four Grand Slam tennis tournaments—twice.