The country’s only M&A advisors focused exclusively on the pet industry.

BirdsEye Advisory Group delivers best-in-class M&A advisory services to pet industry entrepreneurs, family-owned businesses and private equity firms. Our nimble and highly experienced team allows us to deliver the same professional service you would get from a larger, middle-market M&A advisor, but with much more hands-on attention from senior leadership. We are relationship-based and laser-focused on a successful outcome for our clients. 

Our Expertise

Pet Industry M&A Advisors

Carol Frank’s experience participating in the sale of four of her own pet companies combined with being a CPA/MBA gives her a one-of-a-kind perspective as a pet industry M&A expert.  Since becoming an M&A advisor in 2009, Carol has participated in dozens of pet industry M&A transactions. Please note that BAG does not engage in raising capital for startup or early stage companies.

Exit Planning Strategists

Are you considering the sale of your company within the next few years and want to ensure you will receive maximum value? BirdsEye Advisory Group  will work with you through our highly sophisticated exit planning process to ensure your business will be ready when the time comes.

Our Services

Customized M&A Solutions for the Pet Industry


M&A Advisement 


  • Assistance with selling or acquiring a pet business from strategic analysis and due diligence to customized marketing, negotiation and execution
  • Participated in over twenty pet industry M&A transactions
  • Transaction size sweet spot is $25-$75 million
  • Benefit from the unique perspective of someone who has founded and sold four pet companies
  • Has held Series 79 and 63 licenses


Exit Planning


  • Certified Exit Planning Advisor
  • Provide business, financial and personal assessments for pet businesses in conjunction with a business valuation in order to gauge readiness for business sale
  • Identify areas for improvement and provide Prioritized Action Plans
  • Collaborate with owners and their management teams as they implement value enhancement activities to increase the multiple they can receive when the company goes to market


Why Choose BirdsEye?


  • 50+ combined years in the pet industry
  • Provides clients unsurpassed insiders’ knowledge
  • Veteran owners of retail, distribution, manufacturing and consulting companies
  • Strong interpersonal skills have resulted in raving client reviews
  • MBA’s who understand both finance and the pet industry
  • Certified Mergers and Acquisitions Advisor (CM&AA) and Certified Exit Planning Advisor (CEPA)