About Us

At BirdsEye Advisory Group, our unique experience and knowledge will help you achieve the results you desire. We’ll work with you to understand your needs and shape the strategy that fits your vision. Reap the advantages of working with bright and passionate strategists who infuse working relationships with energy and fun.

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Our Story

How We Got Here

BirdsEye Advisory Group was hatched after the sale of Avian Adventures to Midwest Homes for Pets.  Carol loved the process of selling her company and realized that she was pretty good at it! She believed her love of connecting people with opportunities, combined with her financial and operating background, could really benefit pet industry entrepreneurs when they were ready to sell their businesses.  So, after passing her Series 79, 63, and working with two middle-market investment banks (while simultaneously operating BirdsEye), she is now happily and passionately realizing her dream of helping pet business owners when they are ready to exit their business or make acquisitions.

Erin Fenstermaker and Carol Frank’s relationship goes back to the early 2000’s, when they were introduced by a mutual friend and bonded over a love of animals.  In 2004, Carol hired Erin to be Avian Adventures’ Director of Sales and Operations, a role she played until the company was sold.  Since they worked so well together and their skill-sets were complementary, Carol brought Erin into BirdsEye a few years later.  Over the years, Erin has honed her M&A skills and is now a master at writing marketing materials, managing due diligence, and advising on exit planning. 

EXPERTS

Our Team

Carol Frank

Carol Frank

Owner, Investment Banker, MBA, CM&AA

Erin Fenstermaker

Erin Fenstermaker

Certified Exit Planning Advisor, MBA, ABCDT

Kim Medina

Kim Medina

Executive Assistant

Areas of Expertise

Pet Industry Investment Banking

Carol Frank’s experience participating in the sale of four of her own pet companies combined with being a CPA/MBA gives her a one-of-a-kind perspective as a pet industry M&A expert.  Since becoming an M&A advisor in 2009, Carol has participated in over twenty pet industry M&A transactions. Please note that BAG does not engage in raising capital for startup or early stage companies.

Exit Planning Strategists

Are you considering the sale of your company within the next few years and want to ensure you will receive maximum value? BirdsEye Advisory Group will work with you through our highly sophisticated exit planning process to ensure your business will be ready when the time comes.

Who We Serve

Growing pet companies with a minimum of $10 million in revenue, tracking at least $2 million in EBITDA, and who have a desire to eventually sell a minimum of 50% of their business. 

Our Values

Professional yet Personal

Work well with all types of people, enjoys making personal connections while simultaneously working relentlessly for a successful outcome

Integrity

Conduct ourselves with Honesty and Integrity in everything we do

Potential

Partner with clients who are aligned with our values and demonstrate the potential to succeed

Passion

An honest love and passion for all animals is evident in all of our work

Experience

Go above and beyond for our clients because we have walked in their shoes

Transparency

Authentic and Transparent in all of our communications 

Community Service

Pro bono work for pet charitable organizations and volunteering for pet causes

“Mapping a market when launching a new platform is always a challenge, especially when that market is outside your typical investment mandate. We always look to bring on a sharp, knowledgeable advisor to get us up to speed – and we feel so lucky to have built that kind of relationship with Birdseye. Carol and Erin benefit from decades of experience in the pet industry, far-reaching relationships with key players, and an intuitive understanding of how the market operates. Having worked with Birdseye Advisory on both the buyside and sellside, we can vouch for their integrity, incisiveness, and determination. You would be hard-pressed to find a more talented pair to represent you!”

Tyler Frances, Alpine Investors

Business Development

“For Grizzly Pet Products, Carol and her team at Birdseye have been outstanding and a pleasure to work with, – not least due to their extensive expertise in the pet sector. BirdsEye worked very professionally and tirelessly to get the deal done within the agreed time frame. There were of course some tense negotiation moments between buyer and seller, but Birdseye remained even headed throughout, always offering sage advice and not attempting to dictate any decision making.  We achieved a very successful result, in no small part due to the efforts of the BirdsEye team.  They are loyal advocates and people you can trust to act in your best interest without exception.  I can wholeheartedly recommend BirdsEye for the sale of a pet company.”

Harald Fisker, Grizzly Pet Products

Founder and President

“Our company had been approached many times over the years by private equity and strategic buyers.  Building a company from the ground up is a very personal process, and when the time comes, you want to pass that hard work on to the right people who will competently take it to the next level. Carol and Erin at BirdsEye Advisory understand this, and helped us take this step by identifying the right partner that aligned with our core values, goals and vision. We would highly recommend Carol and Erin of BirdsEye Advisory to our fellow pet industry entrepreneurs who are ready to take the next step with their business!”

 

 

Christy Love, Diggin' Your Dog & Super Snouts.

CEO

“We enjoyed working with BirdsEye Advisory Group on our acquisition of Bocce’s Bakery. They were great advocates for their client (Bocce’s), while simultaneously being buyer friendly.  Their Confidential Information Memorandum (CIM) was one of the best we have ever seen, and their in-depth pet industry knowledge was evident throughout the process.”  

Leeraz Zuo, Alpine Investors

“Your energy and enthusiasm for what you do are unmatched.  You have great passion for it.  It also sets you apart in the industry and lends itself to being the best of the best!”

Leslie Jochum, Diggin’ Your Dog

Co-owner & General Manager

“Managing a rapidly growing business and embarking on a sale is no small feat, but Carol and Erin made the process seamless and pleasurable, allowing us to be able to continue to focus on the company.  We were thoroughly impressed with BirdsEye’s ability in leading and managing a competitive process.  They are knowledgeable guides, and were steadfast advocates on our behalf.  

Their experience and hands-on approach is invaluable, and we could not be more impressed with their work to achieve our goals and ensure a great outcome for our brand.”

Andrea Tovar, Bocce's Bakery

Founder

“Carol Frank approached me about an opportunity to acquire Zeus & Company, believing it was a good fit for our Company. We engaged her on a buy-side assignment and she made the introduction, provided credibility for us and was instrumental in negotiations and guiding us to close. We would have not done this acquisition without Carol.”

Jim Alden, Pet Food Experts

CFO

Courtney Bond, Alpine Investors & Board Member of Antelope Pets

“We wanted to find an advisor who could help us better understand the pet industry and identify best-in-class acquisition opportunities. Carol and Erin at BirdsEye Advisory were a perfect fit, and we have benefitted from their wealth of experience in the space. Carol and Erin have represented us in a very professional manner, always holding the utmost respect for our core values, ideals, and goals. They handle every interaction with integrity, skill, and respect. I would highly recommend working with BirdsEye on your next pet-related transaction.”

bird

BirdsEye Advisory Group

Welcome to the consummate source for pet industry M&A.

Get In Touch

birdseye@birdseyeadvisory.com

Boulder, Colorado