About Us

At BirdsEye Advisory Group, our unique experience and knowledge will help you achieve the results you desire. We’ll work with you to understand your needs and shape the strategy that fits your vision. Reap the advantages of working with bright and passionate strategists who infuse working relationships with energy and fun.

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Our Story

How We Got Here

BirdsEye Advisory Group was hatched after the sale of Avian Adventures to Midwest Homes for Pets.  Carol loved the process of selling her company and realized that she was pretty good at it! She believed her love of connecting people with opportunities, combined with her financial and operating background, could really benefit pet industry entrepreneurs when they were ready to sell their businesses.  So, after passing her Series 79, 63, and working with two middle-market investment banks (while simultaneously operating BirdsEye), she is now happily and passionately realizing her dream of helping pet business owners when they are ready to exit their business or make acquisitions.

Erin Fenstermaker and Carol Frank’s relationship goes back to the early 2000’s, when they were introduced by a mutual friend and bonded over a love of animals.  In 2004, Carol hired Erin to be Avian Adventures’ Director of Sales and Operations, a role she played until the company was sold.  Since they worked so well together and their skill-sets were complementary, Carol brought Erin into BirdsEye a few years later.  Over the years, Erin has honed her M&A skills and is now a master at writing marketing materials, managing due diligence, and advising on exit planning. 

EXPERTS

Our Team

Carol Frank

Carol Frank

Owner, Investment Banker, MBA, CM&AA

Erin Fenstermaker

Erin Fenstermaker

Exit Planning Advisor, CEPA, MBA, ABCDT

Sara Sullivan Keeton

Sara Sullivan Keeton

Executive Assistant

Areas of Expertise

Pet Industry Investment Banking

Carol Frank’s experience participating in the sale of four of her own pet companies combined with being a CPA/MBA gives her a one-of-a-kind perspective as a pet industry M&A expert.  Since becoming an Investment Banker in 2009, Carol has participated in over fifteen pet industry M&A transactions. Please note that BAG does not engage in raising capital for startup or early stage companies.

Private Equity Advisory

Are you a private equity firm trying to evaluate a potential pet company acquisition? Leverage BirdsEye Advisory Group’s significant experience and insight as both an operator and an investment banker to shorten your learning curve and help you determine the viability and value of your potential investment.

Exit Planning Strategists

Are you considering the sale of your company within the next few years and want to ensure you will receive maximum value? BirdsEye Advisory Group will work with you through our highly sophisticated exit planning process to ensure your business will be ready when the time comes.

Our Values

Professional yet Personal

Work well with all types of people, enjoys making personal connections while simultaneously working relentlessly for a successful outcome

Integrity

Conduct ourselves with Honesty and Integrity in everything we do

Potential

Partner with clients who are aligned with our values and demonstrate the potential to succeed

Passion

An honest love and passion for all animals is evident in all of our work

Experience

Go above and beyond for our clients because we have walked in their shoes

Transparency

Authentic and Transparent in all of our communications 

Community Service

Pro bono work for pet charitable organizations and volunteering for pet causes

“For Grizzly Pet Products, Carol and her team at Birdseye have been outstanding and a pleasure to work with, – not least due to their extensive expertise in the pet sector. BirdsEye worked very professionally and tirelessly to get the deal done within the agreed time frame. There were of course some tense negotiation moments between buyer and seller, but Birdseye remained even headed throughout, always offering sage advice and not attempting to dictate any decision making.  We achieved a very successful result, in no small part due to the efforts of the BirdsEye team.  They are loyal advocates and people you can trust to act in your best interest without exception.  I can wholeheartedly recommend BirdsEye for the sale of a pet company.”

Harald Fisker, Grizzly Pet Products

Founder and President

“Birdseye knows the right questions to ask and the right people to reach. They provided the structure and knowledge that illustrated Ultra Paws strengths and prepared us for the process. Their oversight allowed us to focus on our business while they focused on the transaction. We’re grateful for Carol and Erin’s expertise, industry connections, and efficiency throughout the various stages of our business sale to R2P Pet.”

Lisa Paxton, Ultra Paws Inc.

Founder and Former CEO

“I have worked with Carol Frank in a variety of capacities over the last few years. Her M&A experience and knowledge of the pet industry in unprecedented, and resulted in several successful transactions. I would not hesitate to recommend her if you are considering buying, selling, or recapitalizing your pet company.”

David Levy, Zeus & Company

Founder

“Ultimately, we were most impressed by Carol, whose professionalism has flowed through to every aspect of our process. Carol brings vast pet industry knowledge and networking, and there is no doubt that a level of premium valuation was achieved.”

Jen Melton & Brennan Johnson, Cloud Star Corporation

Founders

“Carol Frank was instrumental in helping W. F. Young in developing a focused acquisition search in both the equine and canine product categories. We’d done an effective job in the past on acquiring brands. However, we needed someone with a higher level of experience and knowledge of the canine industry who could take us levels beyond where we were. Carol had the talent, experience level, and ability to further propel W. F. Young forward in its strategic direction. Carol and her associates were very effective in providing the resources to lead and support our acquisition search. She is a pleasure to work with, and assimilated within our acquisition team seamlessly. In no time at all, she became a valued member of the W. Y. Young team.”

Adam D. Raczkowski, W. F. Young, Inc.

President & COO

“Carol Frank approached me about an opportunity to acquire Zeus & Company, believing it was a good fit for our Company. We engaged her on a buy-side assignment and she made the introduction, provided credibility for us and was instrumental in negotiations and guiding us to close. We would have not done this acquisition without Carol.”

Jim Alden, Pet Food Experts

CFO

“Carol is a very effective investment banker in the pet industry.  I have known her for several years, and she is well connected to many other leaders throughout the industry.  Her knowledge of the space, the industry dynamics, and the universe of potential buyers is a strong advantage.  Having worked with her on pet industry deals when she represented the seller, I have experienced her ability to maximize the value of an asset—beyond what I would have imagined achievable.  I particularly appreciate her honest and straight-forward approach.”

Andy Katz, Pet Edge

Former CEO of 28 years
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BirdsEye Advisory Group

Welcome to the consummate source for pet industry investment banking.

Securities offered through GT Securities, Inc. Member FINRA/SIPC.

Get In Touch

birdseye@birdseyeadvisory.com

Boulder, Colorado