Buyer Advisory

We’re experienced in executing acquisition plans ranging from single-company purchases to multi-company buy-and-build strategies. We’ll work with you to understand your needs and shape the strategy that fits your vision.

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Carol Frank’s 30+ years in the industry combined with board service with PIDA, PIJAC, and The Pet Care Trust has resulted in as deep a pet industry rolodex as exists anywhere.  If you are interested in getting help making a pet company acquisition, there’s no better resource then BirdsEye Advisory Group.

Acquisition assignments typically include:

Strategy Development

Target Identification

Transaction Execution

Our Acquisition Advisory Services include, but are not limited to:

    • Develop lists of target pet companies (Targets) that fit our Client’s acquisition criteria
    • Develop a marketing piece about our Client to present to potential acquisition targets
    • Contact Targets to gauge their interest in a potential transaction and if appropriate execute an NDA
    • Request and review Targets’ financial information and report same to Client
    • Develop and deliver summary fact sheets that capture high-level information from Targets
    • Host regular update phone calls to discuss progress with Client
    • Negotiate deal terms as requested by our Client
    • Advise our Client with respect to the financial aspects of any proposed Transaction
    • Work with Client’s legal counsel, as appropriate, in the preparation of any letter of intent and/or definitive agreements
    • Work with Client and Seller to facilitate closing
Contact Us

Recent Transactions

Our Services

The Country’s Only Investment Bank focusing exclusively on the pet industry.

Sell Side Advisory

We guide our clients through every step of the sale process, from strategic analysis to due diligence to customized marketing to negotiation and execution.

Buyer Advisory

We’re experienced in executing acquisition plans ranging from single-company purchases to multi-company buy-and-build strategies.

Private Equity Advisory

We help private equity funds that are considering a pet industry investment evaluate the opportunity.

Exit Planning

We want every owner we work with to sell their business at the highest possible valuation and for them to realize all of their personal, financial and business objectives upon exit.

“For Grizzly Pet Products, Carol and her team at Birdseye have been outstanding and a pleasure to work with, – not least due to their extensive expertise in the pet sector. BirdsEye worked very professionally and tirelessly to get the deal done within the agreed time frame. There were of course some tense negotiation moments between buyer and seller, but Birdseye remained even headed throughout, always offering sage advice and not attempting to dictate any decision making.  We achieved a very successful result, in no small part due to the efforts of the BirdsEye team.  They are loyal advocates and people you can trust to act in your best interest without exception.  I can wholeheartedly recommend BirdsEye for the sale of a pet company.”

Harald Fisker, Grizzly Pet Products

Founder and President

“Birdseye knows the right questions to ask and the right people to reach. They provided the structure and knowledge that illustrated Ultra Paws strengths and prepared us for the process. Their oversight allowed us to focus on our business while they focused on the transaction. We’re grateful for Carol and Erin’s expertise, industry connections, and efficiency throughout the various stages of our business sale to R2P Pet.”

Lisa Paxton, Ultra Paws Inc.

Founder and Former CEO

“I have worked with Carol Frank in a variety of capacities over the last few years. Her M&A experience and knowledge of the pet industry in unprecedented, and resulted in several successful transactions. I would not hesitate to recommend her if you are considering buying, selling, or recapitalizing your pet company.”

David Levy, Zeus & Company

Founder

“Ultimately, we were most impressed by Carol, whose professionalism has flowed through to every aspect of our process. Carol brings vast pet industry knowledge and networking, and there is no doubt that a level of premium valuation was achieved.”

Jen Melton & Brennan Johnson, Cloud Star Corporation

Founders

“Carol Frank was instrumental in helping W. F. Young in developing a focused acquisition search in both the equine and canine product categories. We’d done an effective job in the past on acquiring brands. However, we needed someone with a higher level of experience and knowledge of the canine industry who could take us levels beyond where we were. Carol had the talent, experience level, and ability to further propel W. F. Young forward in its strategic direction. Carol and her associates were very effective in providing the resources to lead and support our acquisition search. She is a pleasure to work with, and assimilated within our acquisition team seamlessly. In no time at all, she became a valued member of the W. Y. Young team.”

Adam D. Raczkowski, W. F. Young, Inc.

President & COO

“Carol Frank approached me about an opportunity to acquire Zeus & Company, believing it was a good fit for our Company. We engaged her on a buy-side assignment and she made the introduction, provided credibility for us and was instrumental in negotiations and guiding us to close. We would have not done this acquisition without Carol.”

Jim Alden, Pet Food Experts

CFO

“Carol is a very effective investment banker in the pet industry.  I have known her for several years, and she is well connected to many other leaders throughout the industry.  Her knowledge of the space, the industry dynamics, and the universe of potential buyers is a strong advantage.  Having worked with her on pet industry deals when she represented the seller, I have experienced her ability to maximize the value of an asset—beyond what I would have imagined achievable.  I particularly appreciate her honest and straight-forward approach.”

Andy Katz, Pet Edge

Former CEO of 28 years
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BirdsEye Advisory Group

Welcome to the consummate source for pet industry investment banking.

Securities are offered through Finalis Securities LLC Member FINRA/SIPC. BirdsEye Advisory Group and Finalis Securities LLC are separate, unaffiliated entities.

Get In Touch

birdseye@birdseyeadvisory.com

Boulder, Colorado