by Carol Frank | Dec 4, 2015 | Business Advice, Product Licensing, The Pet Industry
The Journey from Passionate Cat Lover to TV Star and Celebrity Licensor Jackson Galaxy is the Host & Executive Director of Animal Planet’s hit show My Cat From Hell, New York Times best-selling author, and has over 20 years of experience as “The Cat Daddy”....
by Carol Frank | Dec 26, 2011 | Marketing
Last column summarized some of the most important BRANDING pearls of wisdom gleaned from Doug Gleason and my webcast on Grass Roots Marketing and Brand Building. Today’s column covers the basics of GRASS ROOTS MARKETING. Since the pet industry is full of small...
by Carol Frank | Dec 26, 2011 | Marketing
The value of a branded product is more important then ever in this crowded pet product space. Recently, I was privileged to moderate a webcast for APPA titled Grass Roots Brand Building with Doug Gleason. Doug is the founder of True Blue Pet products and a former...
