Sell Side Advisory

BirdsEye guides our clients through every step of the sale process, from strategic analysis to due diligence to customized marketing to negotiation and execution.

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Typical steps in a seller advisory or recapitalization engagement include:

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Exploring Strategic Alternatives

We work with you to develop a deep understanding of your business, your goals and the range of alternatives you may wish to explore. We review current market conditions, expected valuations, and the issues and process associated with executing your transaction.

Pre-Launch

We conduct extensive company due diligence to understand your market position, opportunities, competitive climate, and micro industry trends. Then we work with you to prepare a comprehensive Confidential Information Memorandum (CIM) that presents your company in the best possible light.  We know what matters to financial and strategic buyers, and the CIM will reflect that knowledge.  We will tailor an appropriate process, and identify the most appropriate strategic and financial buyers.

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Transaction Execution

We manage all phases of the process, including: contacting potential buyers, procuring NDA’s, distributing the CIM, managing the due diligence process, advising in the selection of the winning bidder, and execution of a Letter of Intent.

Closing

We assist you in managing attorneys, accountants, and all other parties who are involved in the final stages of the transaction. By leveraging our experience in closing transactions, we keep both parties focused on achieving the optimal outcome.

With a combined 50+ years’ experience in the pet industry and 15+ specifically with pet industry-focused M&A, we are confident our unique skill sets will make BirdsEye the ideal investment banker for your pet company.

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Recent Transactions

To illustrate the the type of relationships BirdsEye builds with both buyers and sellers:  

After a recent transaction, the party on the OTHER SIDE OF THE TABLE sent Carol and Erin a gift certificate for three nights at one of the most exclusive spa resorts in the U.S.  That generous gesture is just one example of how much people like working with BirdsEye. BirdsEye does its best to make the process as fun and enjoyable for their clients as possible!

Our Services

The Country’s Only Investment Bank focusing exclusively on the pet industry.

Sell Side Advisory

We guide our clients through every step of the sale process, from strategic analysis to due diligence to customized marketing to negotiation and execution.

Buyer Advisory

We’re experienced in executing acquisition plans ranging from single-company purchases to multi-company buy-and-build strategies.

Exit Planning

We want every owner we work with to sell their business at the highest possible valuation and for them to realize all of their personal, financial and business objectives upon exit.