Anatomy of a Pet M&A Deal

Anatomy of a Pet M&A Deal

by | Oct 9, 2014 | The Pet Industry

There’s hardly a day goes by we don’t hear about a pet company being bought, sold, or capitalized. We are so fortunate to work in a growing, vibrant, and desirable industry, and as such there is a great deal of interest from buyers for pet companies with a good story...

“Birdseye knows the right questions to ask and the right people to reach. They provided the structure and knowledge that illustrated Ultra Paws strengths and prepared us for the process. Their oversight allowed us to focus on our business while they focused on the transaction. We’re grateful for Carol and Erin’s expertise, industry connections, and efficiency throughout the various stages of our business sale to R2P Pet.”

Lisa Paxton, Ultra Paws Inc.

Founder and Former CEO

“I have worked with Carol Frank in a variety of capacities over the last few years. Her M&A experience and knowledge of the pet industry in unprecedented, and resulted in several successful transactions. I would not hesitate to recommend her if you are considering buying, selling, or recapitalizing your pet company.”

David Levy, Zeus & Company

Founder

“Ultimately, we were most impressed by Carol, whose professionalism has flowed through to every aspect of our process. Carol brings vast pet industry knowledge and networking, and there is no doubt that a level of premium valuation was achieved.”

Jen Melton & Brennan Johnson, Cloud Star Corporation

Founders

“Carol Frank was instrumental in helping W. F. Young in developing a focused acquisition search in both the equine and canine product categories. We’d done an effective job in the past on acquiring brands. However, we needed someone with a higher level of experience and knowledge of the canine industry who could take us levels beyond where we were. Carol had the talent, experience level, and ability to further propel W. F. Young forward in its strategic direction. Carol and her associates were very effective in providing the resources to lead and support our acquisition search. She is a pleasure to work with, and assimilated within our acquisition team seamlessly. In no time at all, she became a valued member of the W. Y. Young team.”

Adam D. Raczkowski, W. F. Young, Inc.

President & COO

“Carol Frank approached me about an opportunity to acquire Zeus & Company, believing it was a good fit for our Company. We engaged her on a buy-side assignment and she made the introduction, provided credibility for us and was instrumental in negotiations and guiding us to close. We would have not done this acquisition without Carol.”

Jim Alden, Pet Food Experts

CFO

“I am extremely happy with how the sale of Pet Professionals Choice was executed. Carol Frank was a delight to work with. She is professional, very responsive, and has intimate knowledge of the pet industry. I simply would not have had as successful of an outcome were it not for Carol. I highly recommend her.”

Brian Frohne, Pet Professionals Choice

Owner

“Carol, I am very pleased that you were involved with the PPC and PFL arrangement. You were a tremendous help to bring many different opinions to closure. Thanks again for your experience, personality and fortitude to help us finalize this deal.”

Bern Levine, Pet Food Limited

CEO

“In the 35 years I have been in the mergers and acquisitions field, I have seen very few deals negotiated more successfully than when Carol sold her business. I attribute that success to her market knowledge, her financial background, and her ability to clearly and concisely communicate the value of the potential acquisition.”

David W. Hammer, D.W. Hammer and Co.

Attorney, M&A Specialist

“Carol is a very effective investment banker in the pet industry.  I have known her for several years, and she is well connected to many other leaders throughout the industry.  Her knowledge of the space, the industry dynamics, and the universe of potential buyers is a strong advantage.  Having worked with her on pet industry deals when she represented the seller, I have experienced her ability to maximize the value of an asset—beyond what I would have imagined achievable.  I particularly appreciate her honest and straight-forward approach.”

Andy Katz, Pet Edge

Former CEO of 28 years
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