Articles
Carol Frank has been a columnist for many pet industry publications over the years including APPA, Pet Business, Pet Age, and Pet Product News. This page contains many of the articles she has written in date order as well as articles from guest contributors.
PET INDUSTRY ADVICE
Please feel free to post articles on your website or in print as long as you: include all authorship, copyright information, link to our website, and email your contact information as well as where and how the articles will be used to birdseye@bidseyeadvisory.com.
A Little Extra Time On Your Hands?
The Top Five Things you can do NOW to increase the value of your business. We are fortunate to make our living in an “essential” industry and I truly believe that our businesses will not only survive this crisis, but thrive on the back end because people have experienced the true emotional joy and...
The State of the M&A Markets: What will 2020 bring?
Recently I had the pleasure of speaking about pet industry M&A in front of a 100 or so of my pet industry colleagues at the 2020 Pet Summit in San Diego. While we covered a great deal of ground during my one-hour presentation, one of the main focuses was on whether the robust deal activity and...
The Feeding Frenzy to Acquire Pet Durable/Hard Goods Companies
The last six months has seen a big surge in the sale of pet durables (aka hard goods) companies at very solid valuations.
The Top Considerations When Acquiring a Pet Company
by Carol Frank and Craig Lawson Growth through acquisitions has become more prevalent in recent years as business...
The Top Five Most Important Considerations When Selling Your Company
By Carol Frank and Craig Lawson Are you a thriving pet company that is considering raising growth capital or exiting...
Moving your Pet Company up the Valuation Chain: Steps to get the MOST from a Potential Buyer
The adoring eyes. The unshakeable trust. The opinion that you are indeed, the most important person in the world. Wouldn’t it be wonderful if potential buyers saw your business the same way your pet sees you? You’d definitely get a better price for company. Just as...
How To Command A Virtual Meeting Room
Face-to-face meetings are becoming the exception instead of the rule as sales teams and clients are spread throughout the US and modern day tools make it simple to communicate virtually. While I believe that in person meetings are ideal, increasingly we are...
North America’s Growing Manufacturing Advantage
The North American Energy Revolution has resulted in the abundance of low-cost shale gas, which is helping the U.S. return to a prominent position among the world’s manufacturing leaders, which is great news to pet product manufacturers who would like their label to...
Anatomy of a Pet M&A Deal
There’s hardly a day goes by we don’t hear about a pet company being bought, sold, or capitalized. We are so fortunate to work in a growing, vibrant, and desirable industry, and as such there is a great deal of interest from buyers for pet companies with a good story to tell.
The Difference between Venture Capital and Private Equity
There seems to be some confusion among pet industry entrepreneurs between the terms “Venture Capital” and “Private Equity”. They are often used interchangeably, when in fact these two methods of gaining access to capital are quite different. Given the number of times...
“Made in China” May Be a Thing of the Past
Partnering with Chinese manufacturers has been a significant factor in the explosive growth of the pet industry over the last 15 years. I don’t know what % of hard goods are made in China, but I’ll be it approaches 75% or more. When I owned my pet company, Avian...
Pet Company Valuation: Zuke’s sold for HOW MUCH???
The pet industry is abuzz with rumors surrounding the huge multiple paid by Nestle for Zuke’s Pet Treats.
An Insider’s View of the Pet Product Distribution Landscape
I recently completed a research project to study the current and future landscape of the pet product distribution industry. Questions to be answered revolved around the active M&A activity and what does it mean for independent retailers, small distributors and...
A Crystal Ball into our Economic Future – a morning with Economist Brian Beaulieu – 2.0
Two years ago I wrote one of my first APPA e-update columns about the predictions of one of the U.S.’s foremost economists, Dr. Brian Beaulieu, Executive Director of the Institute for Trends Research (ITR). At the time, he predicted continued growth for the pet...
Please feel free to post articles on your website or in print as long as you: include all authorship, copyright information, link to our website, and email your contact information as well as where and how the articles will be used to birdseye@bidseyeadvisory.com.
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