Sell Side Advisory
BirdsEye guides our clients through every step of the sale process, from strategic analysis to due diligence to customized marketing to negotiation and execution.
Typical steps in a seller advisory or recapitalization engagement include:
Exploring Strategic Alternatives
We work with you to develop a deep understanding of your business, your goals and the range of alternatives you may wish to explore. We review current market conditions, expected valuations, and the issues and process associated with executing your transaction.
Pre-Launch
We conduct extensive company due diligence to understand your market position, opportunities, competitive climate, and micro industry trends. Then we work with you to prepare a comprehensive Confidential Information Memorandum (CIM) that presents your company in the best possible light. We know what matters to financial and strategic buyers, and the CIM will reflect that knowledge. We will tailor an appropriate process, and identify the most appropriate strategic and financial buyers.
Transaction Execution
We manage all phases of the process, including: contacting potential buyers, procuring NDA’s, distributing the CIM, managing the due diligence process, advising in the selection of the winning bidder, and execution of a Letter of Intent.
Closing
We assist you in managing attorneys, accountants, and all other parties who are involved in the final stages of the transaction. By leveraging our experience in closing transactions, we keep both parties focused on achieving the optimal outcome.
With a combined 50+ years’ experience in the pet industry and 15+ specifically with pet industry-focused M&A, we are confident our unique skill sets will make BirdsEye the ideal investment banker for your pet company.
Recent Transactions
To illustrate the the type of relationships BirdsEye builds with both buyers and sellers:
After a recent transaction, the party on the OTHER SIDE OF THE TABLE sent Carol and Erin a gift certificate for three nights at one of the most exclusive spa resorts in the U.S. That generous gesture is just one example of how much people like working with BirdsEye. BirdsEye does its best to make the process as fun and enjoyable for their clients as possible!
Our Services
The Country’s Only Investment Bank focusing exclusively on the pet industry.
Sell Side Advisory
We guide our clients through every step of the sale process, from strategic analysis to due diligence to customized marketing to negotiation and execution.
Buyer Advisory
We’re experienced in executing acquisition plans ranging from single-company purchases to multi-company buy-and-build strategies.
Exit Planning
We want every owner we work with to sell their business at the highest possible valuation and for them to realize all of their personal, financial and business objectives upon exit.
The State of the M&A Markets: What will 2020 bring?
Recently I had the pleasure of speaking about pet industry M&A in front of a 100 or so of my pet industry colleagues at the 2020 Pet Summit in San Diego. While we covered a great deal of ground during my one-hour presentation, one of the main focuses was on...
How to Successfully Move Production back to the U.S from China
An interview with Starmark Pet Product’s Keith Benson In my daily interactions with pet company CEO’s and owners, I often hear them remark about their desire to make more of their products in the U.S., but then follow that on with the difficulties and challenges of...
Access to Capital: How does a small but growing pet company find capital?
One of the most common questions that I get as an M&A specialist in the pet industry is “How can I find capital to grow my business?” Growing a pet products company takes access to cash as you build your inventory and accounts receivable. Ironically, the faster...