by Carol Frank | Jan 27, 2012 | Business Advice
STEVE JOBS AND APPLE, INC. As I mentioned in one of my recent articles, I recently finished Walter Isaacson’s fascinating biography on Steve Jobs. While I found it highly entertaining, I was also on the lookout for business lessons that I could share with my readers...
by Carol Frank | Jan 27, 2012 | Business Advice
Doesn’t it seem like everywhere you turn, people are talking about creating strategic plans and goal setting for 2012? Yep, it’s that time of year. I can’t say this enough times – without a plan in place that sets the direction of where you want your company to go,...
by Carol Frank | Dec 27, 2011 | Business Advice
Having recently finished the excellent biography on Steve Jobs by Walter Isaacson, the hundreds of business lessons learned from this brilliant icon would be enough for 10 columns. But today I will focus one of the absolute hardest aspects of running a business –...
by Carol Frank | Dec 26, 2011 | Marketing
Last column summarized some of the most important BRANDING pearls of wisdom gleaned from Doug Gleason and my webcast on Grass Roots Marketing and Brand Building. Today’s column covers the basics of GRASS ROOTS MARKETING. Since the pet industry is full of small...
by Carol Frank | Dec 26, 2011 | Marketing
The value of a branded product is more important then ever in this crowded pet product space. Recently, I was privileged to moderate a webcast for APPA titled Grass Roots Brand Building with Doug Gleason. Doug is the founder of True Blue Pet products and a former...
