by Carol Frank | Nov 25, 2014 | Business Advice
Face-to-face meetings are becoming the exception instead of the rule as sales teams and clients are spread throughout the US and modern day tools make it simple to communicate virtually. While I believe that in person meetings are ideal, increasingly we are...
by Carol Frank | Dec 26, 2011 | Marketing
Last column summarized some of the most important BRANDING pearls of wisdom gleaned from Doug Gleason and my webcast on Grass Roots Marketing and Brand Building. Today’s column covers the basics of GRASS ROOTS MARKETING. Since the pet industry is full of small...