by Carol Frank | Apr 28, 2012 | Product Licensing
The e-mail I received a few years ago from Joshua Jones (*) was intriguing: He was eager to talk with me about helping monetize his revolutionary new cat litter box idea. Joshua is typical of many inventors who have a great idea but no intention of becoming a pet...
by Carol Frank | Feb 28, 2012 | The Pet Industry
I get at least one contact a week from a private equity firm that wants to invest in the pet industry. As politely as I can, I tell them to line up behind the other 50+ firms I have on my list that would like to invest in pet. As owners of manufacturing companies,...
by Carol Frank | Sep 29, 2011 | Human Resources
by Pam Boyd It’s a dream come true for pet-lovers to work in the industry we love. Unfortunately, in spite of the passion we have for pets, many pet-based businesses bottom out or fail due to an inability of the owner to master or enjoy the management piece of their...
