by Carol Frank | Dec 27, 2011 | Business Advice
Having recently finished the excellent biography on Steve Jobs by Walter Isaacson, the hundreds of business lessons learned from this brilliant icon would be enough for 10 columns. But today I will focus one of the absolute hardest aspects of running a business –...
by Carol Frank | Dec 26, 2011 | Marketing
Last column summarized some of the most important BRANDING pearls of wisdom gleaned from Doug Gleason and my webcast on Grass Roots Marketing and Brand Building. Today’s column covers the basics of GRASS ROOTS MARKETING. Since the pet industry is full of small...
by Carol Frank | Dec 26, 2011 | Marketing
The value of a branded product is more important then ever in this crowded pet product space. Recently, I was privileged to moderate a webcast for APPA titled Grass Roots Brand Building with Doug Gleason. Doug is the founder of True Blue Pet products and a former...
