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Will Customers Really Buy this? Ask an Advisory Council!

Will Customers Really Buy this? Ask an Advisory Council!

by Carol Frank | Feb 28, 2012 | Business Advice

As a pet industry consultant and entrepreneur, one thing I am continually amazed at is the amount of money thrown at unproven products – many of which end up failing.   This was top of mind this past week as I sat through a fascinating presentation by the Director of...

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