Articles

Carol Frank has been a columnist for many pet industry publications over the years including APPA, Pet Business, Pet Age, and Pet Product News. This page contains many of the articles she has written in date order as well as articles from guest contributors.

PET INDUSTRY ADVICE

Please feel free to post articles on your website or in print as long as you: include all authorship, copyright information, link to our website, and email your contact information as well as where and how the articles will be used to birdseye@bidseyeadvisory.com.

The Entrepreneurial Dog – Part II

The Entrepreneurial Dog Series

This is the first of a seven-part series where each installment takes a look at an innate ability of dogs and what business people can learn from our four-legged companions. Dear Readers:  Recently I have had the pleasure of meeting Randy Culver, a highly successful entrepreneur in the satellite telecommunications industry and major dog lover.  […]

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Minimizing your Taxes Under a Cloud of Uncertainty

Minimizing your Taxes Under a Cloud of Uncertainty

Recently there has been a rash of pet business owners asking me  “Carol, given the uncertainty regarding the capital gains tax, should I sell my company in 2012?”  It’s a highly valid question given that the top tax rate on capital gains will rise from 15%...

Will Customers Really Buy this? Ask an Advisory Council!

Will Customers Really Buy this? Ask an Advisory Council!

As a pet industry consultant and entrepreneur, one thing I am continually amazed at is the amount of money thrown at unproven products – many of which end up failing.   This was top of mind this past week as I sat through a fascinating presentation by the Director of...

Women Pet Industry Pioneers:  Stephanie Volo, CEO of Planet Dog

Women Pet Industry Pioneers: Stephanie Volo, CEO of Planet Dog

This article is first in a series of interviews with some of the pet industry’s most powerful and influential women.  Today, I am very excited to present my recent interview with Stephanie Volo, co-founder and CEO of Planet Dog. Stephanie is the Top Dog and co-owner...

Setting SMART Goals for 2012…and beyond

Setting SMART Goals for 2012…and beyond

Doesn’t it seem like everywhere you turn, people are talking about creating strategic plans and goal setting for 2012?  Yep, it’s that time of year.  I can’t say this enough times – without a plan in place that sets the direction of where you want your company to go,...

What Can I Learn from Steve Jobs?

What Can I Learn from Steve Jobs?

Having recently finished the excellent biography on Steve Jobs by Walter Isaacson, the hundreds of business lessons learned from this brilliant icon would be enough for 10 columns.  But today I will focus one of the absolute hardest aspects of running a business –...

Creating and Building your Brand without Breaking the Bank

Creating and Building your Brand without Breaking the Bank

The value of a branded product is more important then ever in this crowded pet product space.  Recently, I was privileged to moderate a webcast for APPA titled Grass Roots Brand Building with Doug Gleason.  Doug is the founder of True Blue Pet products and a former...

 Please feel free to post articles on your website or in print as long as you: include all authorship, copyright information, link to our website, and email your contact information as well as where and how the articles will be used to birdseye@bidseyeadvisory.com.

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