Articles &
Resources
Carol Frank has been a columnist for many pet industry publications over the years including APPA, Pet Business, Pet Age, and Pet Product News. This page contains many of the articles she has written in date order as well as articles from guest contributors.
Women Pet Industry Pioneers: Stephanie Volo, CEO of Planet Dog
This article is first in a series of interviews with some of the pet industry’s most powerful and influential women. Today, I am very excited to present my recent interview with Stephanie Volo, co-founder and CEO of Planet Dog. Stephanie is the Top Dog and co-owner of Planet Dog, the socially...
Back from the Brink: Gaining Inspiration from Apple, Rob Lowe, Avian Adventures, and others
STEVE JOBS AND APPLE, INC. As I mentioned in one of my recent articles, I recently finished Walter Isaacson’s fascinating biography on Steve Jobs. While I found it highly entertaining, I was also on the lookout for business lessons that I could share with my readers and clients. The most glaring...
Setting SMART Goals for 2012…and beyond
Doesn’t it seem like everywhere you turn, people are talking about creating strategic plans and goal setting for 2012? Yep, it’s that time of year. I can’t say this enough times – without a plan in place that sets the direction of where you want your company to go, it’ll be virtually impossible...
What Can I Learn from Steve Jobs?
Having recently finished the excellent biography on Steve Jobs by Walter Isaacson, the hundreds of business lessons learned from this brilliant icon would be enough for 10 columns. But today I will focus one of the absolute hardest aspects of running a business – finding the right team. Steve...
Grass Roots Marketing: Building Your Brand without Breaking the Bank
Last column summarized some of the most important BRANDING pearls of wisdom gleaned from Doug Gleason and my webcast on Grass Roots Marketing and Brand Building. Today’s column covers the basics of GRASS ROOTS MARKETING. Since the pet industry is full of small businesses with small budgets, it’s...
Creating and Building your Brand without Breaking the Bank
The value of a branded product is more important then ever in this crowded pet product space. Recently, I was privileged to moderate a webcast for APPA titled Grass Roots Brand Building with Doug Gleason. Doug is the founder of True Blue Pet products and a former branding expert with Disney,...
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